Yujin Kreves (chairman Young Kee Moon, www.yujinkreves.com) is world leading utensils and silverwares such as spoons, forks, and knives, manufacturing and exporting company. Through world-famous brands like WMF, Henkel, Cambridge (USA), Lennox (USA), products of Yujin Kreves are on the tables around the world. Yujin Kreves was established in 1996, and founded overseas manufacturing business “Yujin Vina” in Vietnam and started exporting in 1999. About thirty kinds of utensils and tablewares are manufactured through sophisticated die mold technology, optimization of hardness with heat treatment, machinery works, and grinding process to manufacture the world-class products and annually over 80 millions of the products are exported to Germany, UK, Holland, Australia, USA and so on.
High quality and reliable delivery of Yujin Kreves has been well-recognized in Europe and North America which helps to expect yearly sale to USD 45 million. Moreover in September 2009, they landed American Designer Brands ‘Coach’ and ‘Michael Kors’ as one of their main clients and have increased sales over the time. In 2012, at Coach’s Macao conference, Yujin Kreves won an award for “The Excellence in Customer Service” among 200 suppliers working for Coach.
This award is given to the most outstanding supplier with reliable delivery, quality and service. Handbag ornaments exporting sales have grown by 109% to $11 million in 2012, and Yujin Kreves is planning to expand more in the future. It was not always easy for the company to grow up to a fruitful business. The chairman Moon had managed manufacturing factories at young age and after 10 years of experience, based on the know-how, he established Yujin Kreves. “ About a decade ago, when they all said that the utensils and tablewares business was going downhill, I set up the business in Vietnam. And because the factory was located in Vietnam, many of the buyers looked way.” Chairman Moon said. “They were reluctant to do business with us and we just had to keep trying to make it work. And we had a big fire at the factory once and some of the worker had stolen the products from the factory.” However, Moon didn’t let any of the troubles stop him from trying. He kept on manufacturing good products, watching carefully on quality management and embracing the employees with generosity and ffection. And his perseverance has paid off and now we can meet Yujin Kreves tablewares at famous hotels, fine restaurants, and department stores as well. Chairman Moon is well-known for his “share business hilosophy.” We are trying to maintain the top position in the industry,” said Moon. “
I don’t want to set up impossible goal which can only push our employees to overwork. I believe we can get better results when the workers are satisfied and have good quality of life. They can be more motivated.” And Yujin Kreves has been involved in various CSR activities and has been donating for many organizations. One of the company’s main activities is hat they cooperate with Sunny Korea Welfare Foundation, Korean Heart organization, Sejong hospital and Yoido Full Gospel Church to take Vietnamese children with heart disease to South Korea for appropriate medical treatment and operations. Yujin Kreves is also providing medical services for the unprivileged in Vietnam and they have worked to promote the well-being and health for the people in their community. Moon said, “Sharing is like spirit to a human body. It’s not about getting your body physically big, what’s more important is how to balance the body and your spirit, and I believe it’s the same for business. To grow a healthy company, you have to have a healthy spirit and give back and share. I want to live a life to sacrifice for others, to love and to help.” His share business philosophy has created a sound company and this must be one of the important keys to become a reliable good business. Moon won an amity medal in May, 2013 from Vietnamese government for his contribution. It is the highest medal for non-Vietnamese and Moon is the first to win as NGO activist in Vietnam.
As sports-culture business, he built a gym for Teakwondo in Da Nang, Vietnam and host a national competition to promote Taekwondo. In China, he is supporting the students in Neimenggu to learn Korean and Korean culture and history. He’s now planning to expand educational and medical support to the Philippines and Ukraine. Last summer, cooperating with NewLife Orchestra based on Washington D.C USA, they had a concert for foreign workers in Korea at Ansan park, South Korea. He is also actively participating in international development NGO. He is a vice president of KCOC (Korea NGO Council for Overseas Development Cooperation www.ngokcoc.co.kr) which is an organization of 118 NGOs in Korea. And in 2013, he had attended the UN General Assembly in New York as a representative of Korean NGO. Moon said, “High quality and technology are the very fundamental ground of corporations, but it’s more important for the entrepreneurs to be responsible for their community and society. Corporations are destined to grow when they persevere sound management along with conducting their social responsibilities.Two business philosophies of Yujin Kreves are the foundation of the company. First, they aim to be a company that wins social credibility. To be a trustful corporation from their shareholders, customers, and employees, they constantly work on developing global management, high technology and customer satisfaction. Second, is to create core value. constant development of technology, maximizing customer value, stronger rand power, expanding overseas market, and creating higher added value are chairman Young Kee Moon’s business philosophy and core values and the ultimate vision of Yujin Kreves is to realize a corporation with these values and philosophy.
Prepared by Kevin Lee