Author

Radek Urban je absolventem obchodní fakulty VŠE v Praze v roce 1987 a Swiss Banking Schoul v roce 1999 (zakončeno publikací práce „Emerging currency eurobonds: opportunity or threat“). Účastnil se také specializovaných kurzů, např. University…

Excerpt from “Making News: A Straight-Shooting Guide to Media Relations” by David Henderson. From years of helping organizations and businesses with strategic communications plans, I believe that many people approach the process…

The biggest challenge I face as a corporate communication advisor is access to my clients’ wants and needs. Two questions remain are what is the easiest way to know them, and how…

One of the things that identifies the image of a product is its packaging. Few elements like striking graphics, attractive colors, and unusual shapes are carefully thought of to come up with packaging…